{"id":4423,"date":"2016-08-31T19:27:00","date_gmt":"2016-08-31T18:27:00","guid":{"rendered":"https:\/\/mariaclaraames.com\/artigo-academico\/m-commerce-analyzing-the-influence-of-gender-on-user-perception\/"},"modified":"2025-04-27T00:10:17","modified_gmt":"2025-04-26T23:10:17","slug":"m-commerce-analyzing-the-influence-of-gender-on-user-perception","status":"publish","type":"artigo-academico","link":"https:\/\/mariaclaraames.com\/en\/artigo-academico\/m-commerce-analyzing-the-influence-of-gender-on-user-perception\/","title":{"rendered":"M-commerce: analyzing the influence of gender on user perception"},"content":{"rendered":"\n<p><strong>Summary<\/strong><\/p>\n\n<p>Commerce via mobile devices (m-commerce) is growing all the time and identifying the profile and perceptions of users of this type of commerce has proved crucial for companies and researchers in the field. Various analysis models have been developed for this purpose.   <\/p>\n\n<p>However, there are few studies comparing the degree to which gender influences perceptions of m-commerce and its<br\/>characteristics. Information on the perceptions of mobile device users is essential for service providers, including considering gender as a variable when designing products and services.   <\/p>\n\n<p>The aim of this study was to find out whether men and women have different perceptions of m-commerce and its attributes. A survey questionnaire was developed and applied to collect data. The analysis found that gender showed a significant difference in the perception of m-commerce users only in the variable &#8220;ease of comparing prices and product attributes&#8221;.    <\/p>\n\n<p><strong>Keywords:<\/strong> m-commerce, gender, user perception.<\/p>\n\n<p>Link to the magazine and full article: <a href=\"https:\/\/revistagt.fpl.emnuvens.com.br\/get\/article\/view\/727\" target=\"_blank\" rel=\"noreferrer noopener\">\/https:\/\/revistagt.fpl.emnuvens.com.br\/get\/article\/view\/727<\/a><\/p>\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Summary Commerce via mobile devices (m-commerce) is growing all the time and identifying the profile and perceptions of users of this type of commerce has proved crucial for companies and researchers in the field. Various analysis models have been developed for this purpose. However, there are few studies comparing the degree to which gender influences&#8230;<\/p>\n","protected":false},"author":2,"featured_media":0,"template":"","format":"standard","meta":{"_acf_changed":false},"class_list":["post-4423","artigo-academico","type-artigo-academico","status-publish","format-standard","hentry"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.2 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>M-commerce: analyzing the influence of gender on user perception - Maria Clara Ames<\/title>\n<meta name=\"description\" content=\"Influence of gender on the perception of m-commerce. Hypothesis testing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/mariaclaraames.com\/en\/artigo-academico\/m-commerce-analyzing-the-influence-of-gender-on-user-perception\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"M-commerce: analyzing the influence of gender on user perception - Maria Clara Ames\" \/>\n<meta property=\"og:description\" content=\"Influence of gender on the perception of m-commerce. Hypothesis testing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/mariaclaraames.com\/en\/artigo-academico\/m-commerce-analyzing-the-influence-of-gender-on-user-perception\/\" \/>\n<meta property=\"og:site_name\" content=\"Maria Clara Ames\" \/>\n<meta property=\"article:modified_time\" content=\"2025-04-26T23:10:17+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/mariaclaraames.com\/wp-content\/uploads\/2024\/11\/logo-maria-clara-ames-h-g-white.png\" \/>\n\t<meta property=\"og:image:width\" content=\"1500\" \/>\n\t<meta property=\"og:image:height\" content=\"630\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/png\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@mariaclaraames\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"ScholarlyArticle\",\"@id\":\"https:\/\/mariaclaraames.com\/en\/artigo-academico\/m-commerce-analyzing-the-influence-of-gender-on-user-perception\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/mariaclaraames.com\/en\/artigo-academico\/m-commerce-analyzing-the-influence-of-gender-on-user-perception\/\"},\"author\":{\"name\":\"Maria Clara Ames\",\"@id\":\"https:\/\/mariaclaraames.com\/en\/#\/schema\/person\/fcb70a5e8c410ce5d393f4316f205b4c\"},\"headline\":\"M-commerce: analyzing the influence of gender on user perception\",\"datePublished\":\"2016-08-31T18:27:00+00:00\",\"dateModified\":\"2025-04-26T23:10:17+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/mariaclaraames.com\/en\/artigo-academico\/m-commerce-analyzing-the-influence-of-gender-on-user-perception\/\"},\"wordCount\":171,\"publisher\":{\"@id\":\"https:\/\/mariaclaraames.com\/en\/#\/schema\/person\/fcb70a5e8c410ce5d393f4316f205b4c\"},\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/mariaclaraames.com\/en\/artigo-academico\/m-commerce-analyzing-the-influence-of-gender-on-user-perception\/\",\"url\":\"https:\/\/mariaclaraames.com\/en\/artigo-academico\/m-commerce-analyzing-the-influence-of-gender-on-user-perception\/\",\"name\":\"M-commerce: analyzing the influence of gender on user perception - Maria Clara Ames\",\"isPartOf\":{\"@id\":\"https:\/\/mariaclaraames.com\/en\/#website\"},\"datePublished\":\"2016-08-31T18:27:00+00:00\",\"dateModified\":\"2025-04-26T23:10:17+00:00\",\"description\":\"Influence of gender on the perception of m-commerce. 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